Membership has its rewards.
Last weekend, Wegman’s held a grand opening for its newest store in Lancaster PA. This would be the second largest supermarket in the county. (The largest is Shady Maple.) It was a rainy day, but I kid you not when I say it was standing room only. Everyone and their mother living in a twenty mile radius was there. People were lined-up ten deep in three different queues to sign-up for the store loyalty reward program. You could not move one foot in any direction in the store without encountering someone with a shopping cart, and state police were directing traffic into and out of the fully occupied parking lot as drivers circled the lot, jockeying for position. It was a total madhouse. I left after 15 minutes without buying a single item.
Now there may only be ONE Wegman’s Supermarket in Lancaster county, but there are more than a hundred supermarkets owned by at least a half-dozen chains. Wegman’s has things that you cannot get anywhere else. It is the ONLY place I have ever seen that carried Oaxaca cheese! Oaxaca is a white, semihard cheese from Mexico, similar to unaged Monterey jack, but with a mozzarella-like string cheese texture.
Loyalty has its rewards.
It seems that every chain store in the world encourages people to join their loyalty rewards program. Signing-up is free, you save money on specials, and you get a wallet card and or a small fob for your keys that you have to scan at the checkout. I have so many of these that I ordered a small loyalty-card holder for my key ring to protect and organize these flimsy, plastic-coated card-stock tags.
Aside from the initial hassle of filling out the application, it’s a smart way to save money for the customer, often on products you already use. On National Coffee Day, I got a free cold brew coffee from Sheetz, after I downloaded their app to my smartphone and ordered online. A minor inconvenience for a free $2.99 drink.
The downside is that you’re supplying personal info and shopping habits with that company. I know people who refuse to provide their contact info and insist on asking the checker at the register for ‘the store card’. Some chains used keep a card at each register for people who ‘forgot’ their card, which they would scan so you can still get the discount on the specials, but this is slowly being phased out. As more and more people have smart phones, loyalty programs are switching over from cards and fobs to apps you download right to your phone. Stores really want you to sign up for these reward programs. It provides their company with vital market research as they track your purchase history. Knowing what brands and items you buy allows them to stock greater quantities. Knowing where you live can help them determine the potential viability of opening new stores in your neighborhood. I used to shop at Wegman’s sporadically because prior to last week, the nearest store was over 35 miles away. The same goes for Trader Joe’s, I’d love to have a local store.
Membership has its rewards too.
“I don’t want to belong to any club that would accept me as one of its members.” – Groucho Marx
There are several store chains such as Costco, BJ’s and Sam’s Club which require an annual membership fee for people wishing to shop there. This may sound crazy to some people. Who would want to pay $60 a year for the ‘privilege’ of shopping at a wholesale ‘club’? Firstly, let’s go back to my harrowing tale of the Wegman’s grand opening. You NEVER encounter crowds like that at a wholesale club. EVER. Every person with a cart paid their membership to shop there. If you’re curious and want to look around just to determine if a wholesale club membership is for you, you can go to the customer service desk and they will allow it (and probably offer you literature and an application form). I used to belong to BJ’s years ago when I was in charge of supplying drinks and snacks for the employee break room, until the honor system broke down and the till dried up. I don’t understand people stealing snacks and sodas when we get paid as much as we do.
Wholesale clubs eliminate the cost of shipping and distribution of items from the warehouse to the retail store, because the warehouse IS the store. Also because these items are special packed in larger quantities, the per-item cost is much lower for the consumer. So if you have a large family, buying in bulk at a wholesale club will save you a significant amount of money, and allow you to recoup the initial investment you made when you brought your membership.
But what’s a single person going to do with a hundred-roll case of Charmin?
Fortunately there IS an online alternative to the warehouse wholesale club. There are two members-only online shopping clubs that I know of. Like the warehouse clubs, you pay an annual fee. BUT you get free shipping IF you buy a certain amount. You are also buying only their unique brand, so don’t expect to order Pepsi or Doritos. Now there are store brands that meet or exceed the quality offered by national chains. The organic specialty health food chain Trader Joe’s sells almost exclusively their own unique brand with very few exceptions. I LOVE Trader Joe’s. They really have the best groceries, but they are pricey. Again, many of these items are organic, free of artificial preservatives and chemicals, and are much healthier so they are better for you. (Isn’t your health worth the cost?) Costco sells KIRKLAND brand exclusively, GNC sells its own brand, I could go on.
So back to the two members-only, online shopping clubs which offer only their own brand. Both launched in past two years. Their mission is to provide the customer with a high quality product at the lowest cost possible.
They offer factory direct non-branded products with simple black and white no-frills labels with just the company , product name, ingredients, and nutritional info. You won’t see a photo of a tomato on the tomato sauce. It will say TOMATO PASTE. From the few examples I’ve seen online, the labeling is ONLY in English, which I consider to be a plus because it always irks me when foreign language is forced upon me in my native country by social justice warriors in the name of diversity and inclusiveness. I would never think of living in any country where I didn’t have a firm grasp of the local language. It may be true that the USA has no official national language, but since the country was founded it has been the consensus that it is English.
The ONLY two possible drawbacks I see are that the new companies might fold, as new business have a high failure rate, and that you can’t sample the goods before you buy them, so you really have to rely upon customer feedback. Most of the reviews I’ve read have been favorable, and I do plan on trying out both companies in the very near future. I always believe in supporting small businesses and the independent operators. Without customer support, these companies cannot last. Their prices do seem fair, and a smart consumer should be able to seamlessly work these goods into their personal budget plans to both recoup the cost of membership and save money in the process.
Only $36/year after your free trial.
BRANDLESS Their mission is to provide better everything, and sell it at a fixed price of just $3. Since every item is $3, be sure to check the size. You’re not going to get a pound of organic coffee anywhere, even at BRADLESS, but ounce per ounce it will be a better deal than Starbucks.
Public Goods. They too are attempting to provide healthier alternatives to commercially available products at cost, making as little on the item as possible. It’s a counter-intuitive business strategy that relies upon the sales of the memberships to cover costs. I think it’s an interesting social experiment, but only time will tell if it’s economically viable for a company to operate long term under that business model. I am intrigued enough that I’m willing to gamble on a LIFETIME membership deal, offered through KICKSTARTER until November 8th 2018.
Only $59/year after your free trial.
If you want to gamble on the LIFETIME Membership deal like I did yesterday here’s the link for that ‘possible’ money saving offer:
Hopefully, these suggestions will provide money-saving opportunities that you can take advantage of. Always remember that every dollar you can save, and every cost-cutting measure you can find will get you closer to attaining wealth and achieving your dreams. Good luck! As always, I wish you success and happiness!